cookit media

strategic advisory, brand architecture, website environment, curated collateral

influencer marketing agency

A talent management brand reimagined through advisory-led positioning—evolving from a niche focus into a lifestyle-driven platform built to attract creators and brands alike.

website environment

CookIt Media came to La.Rue Creative Studio at a pivotal moment of expansion. Originally positioned as a food-focused influencer management company, the brand had built a strong foundation—but its narrow positioning no longer reflected the full scope of talent, opportunity, or ambition behind the business.

As CookIt looked to diversify its roster and support lifestyle influencers across multiple verticals, the existing brand presence began to feel limiting. The messaging spoke to a former audience, and the visual identity no longer aligned with the caliber of creators the company represented—or the brands it sought to attract. The challenge was twofold: redefine CookIt’s identity for a broader, more aspirational audience while simultaneously elevating perception to appeal to high-caliber brand partners.

the brief

THE BRIEF

A World-Class Roster of Food & Lifestlye Influencers

CookIt Media was repositioned as a modern, strategic management company operating at the intersection of talent, culture, and brand partnerships. Advisory-led positioning defined the foundation for this next phase, establishing clarity around audience, scope, and market differentiation while preserving the credibility and momentum the brand had already earned. The resulting strategic framework expanded

CookIt Media was repositioned as a modern, strategic management company operating at the intersection of talent, culture, and brand partnerships. Advisory-led positioning defined the foundation for this next phase, establishing clarity around audience, scope, and market differentiation while preserving the credibility and momentum the brand had already earned.

The resulting strategic framework expanded CookIt beyond a singular food focus, allowing the brand to support a more diverse roster of lifestyle creators and attract higher-caliber brand partnerships. This positioning was translated into a competitive rebrand and digital environment designed to communicate authority, versatility, and trust—signaling scale, sophistication, and long-term relevance as the company continues to evolve.

CookIt beyond a singular food focus, allowing the brand to support a more diverse roster of lifestyle creators and attract higher-caliber brand partnerships. This positioning was translated into a competitive rebrand and digital environment designed to communicate authority, versatility, and trust—signaling scale, sophistication, and long-term relevance as the company continues to evolve.

THE VISION