Lauren L'Heureux

With clients featured in...

{LA   RUE} French

Hi, friend! I’m Lauren L’Heureux, founder & CEO of The La.Rue Brand. I share my story with the hope of inspiring other women to believe that despite the adversity we face, we can “have it all.”

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he La.Rue Brand began within the confines of four gray walls in my mom’s home in Florida. Born from a time where my emotions and grief had consumed my every thought, I began the blog as a way to chronicle this chapter. My intent was to rediscover my identity amidst the profound healing journey I was  about to  embark on.  The seams  of this  journey were  bound together  by an amalgamation of

he La.Rue Brand began within the confines of four gray walls in my mom’s home in Florida. Born  from a time  where

moments, emotions, and trauma I experienced over a fourteen month period of my life. It all began just four years prior when I was eighteen years old and a freshman in college living in Manhattan—and I lost my older brother, Joshua. Several months later, I was the victim of an assault crime where I went through an emotionally taxing trial. Then just a few months later after the trial, my dad attempted to end his life. These fourteen months shifted the trajectory of my life, reshaping who I was and who I was meant to become.

my emotions and grief had consumed my every thought, I began the blog as a way to chronicle this chapter. My intent was to rediscover my identity amidst the profound healing journey I was about to embark on. The seams of this journey were bound together by an amalgamation of moments, emotions, and trauma I experienced over a fourteen month period of my life. It all began just four years prior when I was eighteen years old and a freshman in college living in Manhattan—and I lost my older brother, Joshua. Several months later, I was the victim of an assault crime where I went through an emotionally taxing trial. Then just a few months later after the trial, my dad attempted to end his life. These fourteen months shifted the trajectory of my life, reshaping who I was and who I was meant to become.

I understand that’s a lot to share with you right from the start. But every story has a purpose. After having graduated from college, feeling lost and on the cusp of breaking, I made the fight or flight decision to take back control of my life and begin processing the deep emotions I still held from these moments of great trauma. I knew this meant confronting the grief and emotions I had fought so hard to keep buried. The first step was the hardest. I was so consumed by these emotions that I didn’t know where to begin. I started taking small steps in the right direction: hiring a life coach, returning to therapy, and working with an alternative therapy coach where we utilized a groundbreaking method of neurological reprogramming: Emotional Freedom Tapping (EFT). 

Over the course of several months, culminating in hundreds of hours, my healing team and I broke down the most traumatizing moments of my life. We dissected every emotion, identified every limiting belief, and confronted every insecurity on the road to healing. Countless tears were shed, and the deep roots of my anger confronted. But as time went on, I found it easier to face myself in the mirror and feel pride in the reflection looking back at me. Months went on as I worked with this team of professionals to aid in my healing journey. And as those months passed and my trauma grew more distant, I felt ready to take the next step. 

as time went on...

At the time, it wasn’t clear what that next step was meant to be. It was in the early days of Covid when the entire world was facing feelings of fear, scarcity, and a lack of purpose. I wasn’t the only one experiencing this feeling of living in liminal space. I didn’t know what direction to travel in, but I knew that I needed to do something that would help me move forward—whatever forward meant. Despite searching for a “real job,” I had a deep desire to create something that was entirely mine; a place to share my small view on this great big world. In October of 2020, I launched a blog, and La.Rue was born. 

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ver the next year, I went in search of answers. Who am I? What is La.Rue becoming? Who do I want to be? What do I want to do with my life? One consistent message was appearing during this time. I wanted to live a life of purpose, driven by intention. My grief journey was overwrought with the guilt I felt of outliving my brother.  I felt like  time had been  stolen from him,  and I was wasting  mine. This

ver the next year, I went in search of answers. Who am I? What is La.Rue becoming? Who do I want to be? What

message quickly became interwoven with the mission driving La.Rue. At the time, this vision was still incredibly unclear; but the point was that I had something of my own and I was dedicating everything I had into it. 

 do I want to do with my life? One consistent message was appearing during this time. I wanted to live a life of purpose, driven by intention. My grief journey was overwrought with the guilt I felt of outliving my brother. I felt like time had been stolen from him, and I was wasting mine. Thismessage quickly became interwoven with the mission driving La.Rue. At the time, this vision was still incredibly unclear; but the point was that I had something of my own and I was dedicating everything I had into it. 

I launched the Do the Damn Thing Podcast, my 1:1 coaching program, and my Intentional Living Course nine months after La.Rue’s inception. It felt like the right time to begin exploring options outside of my comfort zone. I threw myself into a vast array of different projects that I hoped would lend answers. Slowly, the vision of La.Rue began to evolve. I grew to know that my primary goal was to impact women around the world with dreams as big as mine. 

a business was born...

Launching these programs was an impactful path of growth both internally and externally. Everyday still felt like I was navigating to a higher purpose. As someone who found themselves in touch with their emotions for the first time in their life, I began to sense a deep pulling. Although I was doing well navigating new planes of success, I still had a lot of growth and learning to go through. To adorn the year of turning 24, I decided to return to my (self-proclaimed) roots and head back to the city I was deeply in love with. I returned to Manhattan almost two years to date after graduating and moving back home to Florida. 

I was scared that upon returning to New York, even after months of healing, I would feel those same feelings of bitterness and anger I left with. And yet, the moment my cab pulled into the city, I felt a wave of nostalgia and longing. The city was calling me back home for the next chapter of this arduous and ever-evolving journey. Six months later, on January 29th, 2022, my dad and I made the 21 hour trek in an over-crowded UHaul full of possessions and dreams, and I moved back to New York City… Kind of. 

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beautiful new highrise just off the Hudson River in Jersey City became my new home. I learned life is full of compromises, right? The next six months were made up of a melting pot of fear, joy, scarcity, and an unknowingness of what was to come. Despite taking the biggest leap of faith I’d ever had on myself, I was still (almost two years in) unsure of  what this journey would become. I craved something more— an outlet that would allow me to flex my creative brain. 

beautiful new highrise just off the Hudson River in Jersey City became my new home. I learned life is full of  compromises, right?

On May 2nd, 2022, I launched the La.Rue Creative Studio, and I entered the next era of my business. In less than a year, I went from dazed and confused—fighting to live another day, to experiencing the most transformative and explosive year of my life. My client roster grew exponentially, with features in Arch Digest, Vogue, and more. My business grew out of the fog into crystal clear clarity. For over a year, I dedicated myself to the growth of this brand. Every day, pieces of my business and myself were evolving. But in true fashion, I wanted more. And I entered yet another era: The La.Rue Community. 

The next six months were made up of a melting pot of fear, joy, scarcity, and an unknowingness of what was to come. Despite taking the biggest leap of faith I’d ever had on myself, I was still (almost two years in) unsure of what this journey would become. I craved something more— an outlet that would allow me to flex my creative brain.


On May 2nd, 2022, I launched the La.Rue Creative Studio, and I entered the next era of my business. In less than a year, I went from dazed and confused—fighting to live another day, to experiencing the most transformative and explosive year of my life. My client roster grew exponentially, with features in Arch Digest, Vogue, and more. My business grew out of the fog into crystal clear clarity. For over a year, I dedicated myself to the growth of this brand. Every day, pieces of my business and myself were evolving. But in true fashion, I wanted more. And I entered yet another era: The La.Rue Community. 

and now, here we are...

And here we are today, with a vision for an extraordinary business that has never before been done. A business acumen that weaves the concepts of success through both life and business. La.Rue demands that we revisit societal standards that to be successful, we have to give up our personal intention. La.Rue is a brand built on the belief that women can “have it all.” I intend to establish La.Rue as the authority on intention for women building a life bustling with big dreams. Thank you for joining me here at La.Rue, and cheers! To a life well-intended…