The La.Rue Community: A social women's club revolutionizing the way we intersect business & Lifestyle. Join Now.

featured package //

luxury brand positioning & design

our highest touch package

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NO. 01

luxury brand positioning & design

Internal Brand Clarity. Visual Brand Elevation. One Cohesive Brand Strategy that launches your business into its next stages with a new turnkey business model. In our highest touch package, clients walk away with new luxury brand assets, a stunning new website, and a strategic brand strategy that positions their business for success over the next several years. 

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featured story //

Building your brand identity

By Lauren L'Heureux

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NO. 02

the multi-dimensionality of branding

Your Brand Identity is the bread and butter of what makes your brand unique. It’s more than just your logo, color palette, font kit, and photo themes. It goes far beyond your Brand Kit or assets...

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featured client //

rachael johanson

luxury branding strategist

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NO. 03

branding that will double your sales

Rachael Johanson is a leader in the industry, rebranding her clients to become a top 3% firm, landing features in top tier publications and signing clients in the seven-figure range. 

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About the brand

La.Rue is a brand built on the belief that “women can have it all.” We empower women entrepreneurs at every stage of life and business with the tools and resources needed to be successful. La.Rue offers a unique range of content and services that support women along every step of their journey towards building an intentional life and scaling their business. We thoughtfully curate every piece of content, every product, and every offering to ensure they’re tailored to the unique needs (and dreams) of our community. Whether you are a budding entrepreneur with an idea you want to follow through on, a woman passionate about building a purpose-driven business, or an established entrepreneur wanting to take your business and life to the next level, La.Rue has something for you. 

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Visit La.Rue

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Owner & ceo of la.rue // Lauren L'Heureux

L'Heureux

{La

Rue} French

From old french. L'Heureux, translates to the happy one.

ntentionally supporting the next-generation of women, Lauren is breaking barriers and bursting through  glass  ceilings  as  an industry  changemaker.

Founder of The La.Rue Community, a women’s only social club, Lauren is revolutionizing the way we intersect life and business. By connecting its members with robust programming, in-house resources, and authentic networking for business and wellness, The La.Rue Community is the first of its kind, paving a new way for ambitious women. 

ntentionally supporting the next-generation of women, Lauren is breaking barriers and bursting through glass ceilings as an industry changemaker. Founder  of  The La.Rue Community, a  women’s only social  club, Lauren is

revolutionizing the way we intersect life and business. By connecting its members with robust programming, in-house resources, and authentic networking for business and wellness, The La.Rue Community is the first of its kind, paving a new way for ambitious women. 

" a brand built on the belief that women can have it all."

As a multi-faceted entrepreneur, Lauren’s business (and lifestyle) acumen has been honed over several years, amalgamating into one organic mission: to empower women at every stage of their life and business. La.Rue’s inception was born on the cusp of a defining period in Lauren’s life. Initially built to chronicle this journey through a blog, La.Rue later expanded into specialized 1:1 services focused on intentional business building through luxury brand design and coaching. In just one year, La.Rue built a remarkable client roster with women acting as leaders in a vast array of industries with features in Vogue, New York Times, Architectural Digest, and more. 

I

till insatiable, Lauren aimed to recast the standards set out for women by bridging the gap between the ‘need’ and ‘want.’ Sights set on  diversifying  the resources  available to her  fellow  entrepreneurs,

till insatiable, Lauren aimed to recast the standards set out for women by bridging the gap between  the  ‘need’   and   ‘want.’   Sights  set   on

As a Virgo (through and through), Lauren’s full-time passions and dedications are spent on the growth—both internal and external—of La.Rue. But in her spare time, you can find her strolling the streets of Manhattan exploring fine dining and exquisite experiences with her inner circle. Always toiling with the nuances of growth, healing, and intentional living, Lauren’s on an ever-evolving adventure to fill her days and life with experiences and connections that challenge her mind and fuel her soul.  

S

Lauren launched the Entrepreneurship Directory: in-house resources that authentically connect women owned brands/businesses with community members, enriching the connection between business and client. As an eternal student to the school of life, Lauren is focused on empowering women around the world with the support, connection, and education they need to excel and succeed, in both life and business.

diversifying the resources available to her fellow entrepreneurs, Lauren launched the Entrepreneurship Directory: in-house resources that authentically connect women owned brands/businesses with community members, enriching the connection between business and client. As an eternal student to the school of life, Lauren is focused on empowering women around the world with the support, connection, and education they need to excel and succeed, in both life and business.

JLV CREATIVE

recent client launch

The La.Rue Creative Studio ushered in the next era of JLV Creative with bespoke branding and an editorial style website design that inspires both the client and the brand. The collaboration between our studios highlights elements of thoughtful design with intimate and luxury details sprinkled throughout. The website evokes the trendy "cool girl" vibes, balancing masculine and feminine design to evoke an inspiring sense with it's viewer.

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testim

onials

Creative

Studio

Lauren has been such a unique find in this industry. What makes her work so exceptional is the unmatched level of detail and perfection she provides to her clients and design work. From the beginning of our design process to the very end, she was intentional with my project. My branding and website had been in need of an overhaul and redesign for a while. We went back and forth dozens of times with meticulous notes so my project could represent my brand. I'm so happy with the final results; my new branding represents luxury and is the epitome of me and what I offer my clients. I will be continuing to recommend Lauren!

Rachael Johanson

luxury branding strategist

Working with Lauren was an amazing experience! From the beginning, she was conscious of respecting our established brand identity and the very specific structure we had in mind for our website. We appreciate that she let us play an intimate part in the design process. Her attention to detail let us make so many minute changes that bring the details of our website to life. She was so professional in communicating what could and could not work, all while designing a website with intentional thought and concept. She built our website with the client in mind, showcasing our best work in a way that speaks to the level of luxury, unique, and bespoke design we offer. We cannot recommend Lauren enough, she was incredible to work with.

Isabel Gómez

LUXURY INTERNATIONAL INTERIOR DESIGNER

Lauren was an indirect hire whose work had to be very intentional to our niche. We wanted a new home for our brand that would elevate and inspire the exclusivity of clients we partner with. Lauren did an extraordinary job of creating something that speaks to the level of luxury and detail we deliver while maintaining the overall aesthetic of our niche. Once we were able to get our first sneak peek, we were thrilled with the thoughtful curation Lauren had put into our website and branding. Lauren was an absolute pleasure to work with, offering her expertise but also taking into consideration my vision. And with minimal tweaks and adjustments, she brought our final vision to life.

Sojourner Auguste

Luxury multi-cultural wedding planner

Working with Lauren was such an incredible experience from the beginning to the very end. She took care of absolutely everything and I was amazed at her attention to detail and organization. It far surpassed anyone I have ever worked with before, in any capacity! She understood my vision for my website, but also applied her intuitive understanding of what I am hoping to convey to any website visitor to create a site that is SO me. No detail was untouched - from the gorgeous color palettes and branding she provided, to even going above and beyond and building out back-end resources for my business, such as a master spreadsheet with links to every single podcast episode I have done (HUNDREDS!) on all the platforms. I was continuously wow’d and recommend her to everyone I know!

Haley Hoffman Smith

influencer, singer, EFT coach

Working with Lauren was an absolute dream. From start to finish, every little detail was attended to in depth. I am beyond thankful that my business coach connected us. Putting together an entire custom website and logo design is no easy task and finding someone who understands you and your vision can be extremely challenging. Lauren nailed it on the first go around! She is a true gem and excelled at her craft. I hope to be able to continue to work together and collaborate going forward!

Kitty Dunbar

Luxury Makeup Artist

Despite not having met Lauren until the Website Development was close to being finished, it was clear the work she had done to discover who I am as a designer, and who I’m looking to serve, which resulted in a finished product that was nearly perfect. I’d been so nervous about the design phase, but Lauren’s work brought me and Nest Your Home to life. Her intentional thought to me translated into a design that captured me and my ideal client perfectly. Within six months of the relaunch, I’m attracting clients of the full service nature with projects of over half a million in budget and over 30K in design fees. Post launch, Lauren has been incredibly supportive and in touch after empowering me and my business with a beautiful online “home.” 

Julie Stash

Luxury home designer

When building a brand sometimes it’s hard to articulate exactly what you want. It’s more than just ad copy and bullet points, it’s a feeling, a vibe. Lauren’s uncanny ability to translate that into digital form is unmatched in her industry. She listened, revised, and with the patience of a saint, held my hand throughout the entire process. The end product is magical! It’s a perfect reflection of who I am and everything I strive to be in the future.

Jodi Terrell

personal brand

Lauren is one of the most efficient, detailed and personable website designers we have ever worked with. She went above and beyond what we were asking for, always made sure she communicated quickly and on time and created a gorgeous timeless website we will enjoy for years to come. We are so thankful for all her dedication and hard work. We will definitely be using her again!

Laura & Aaron Aguilar

luxury interior designers

Lauren and La.Rue brought my vision for The Eleventh House to life. I had slapped together my branding when I first started, but realized I wasn’t putting myself out there because it wasn’t an accurate reflection of me or my business. Lauren helped me to define that vision and create a visual brand and website that just feels like…me. Thank you La.Rue for your creative, strategic talents!

Adaire Smithwick

Community builder

Lauren is incredibly talented, and her creative work reflects a unique ability to translate her client’s abstract ideas into concrete visuals that align with their overarching business goals and desires. What sets Lauren apart from other designers is that she has the ability to act as both a consultant and a coach – meaning she will always be thoughtful, efficient, and attentive throughout the collaboration process. Run, don’t walk to work with Lauren!

Jessica Emily Gallo

personal brand