The La.rue Creative studio is now offering strategic copywriting and SEO services with clients who purchase a website design package.


JLV Creative

Project scope

Custom Branding & Luxury ShowIt Website Design and Development

The La.Rue Creative Studio ushered in the next era of JLV Creative with bespoke branding and an editorial style website design that inspires both the client and the brand. The collaboration between our studios highlights elements of thoughtful design with intimate and luxury details sprinkled throughout. The website evokes the trendy "cool girl" vibes, balancing masculine and feminine design to evoke an inspiring sense with it's viewer.

about the project

project inspiration

The reinvented brand of JLV Creative is driven by experiential elements, bespoke branding, and timeless design.  The Inspiration behind the new luxury brand was inspired by evoking a fresh take on luxury living. Our goal was to illuminate how luxury home design marries coast to coast styles, unifying design styles to create a home.

client site

brand vocabulary

Every corner a conversation.

Old World meets New World.

brand mission

JLV Creative is a boutique interior design firm with dual offices in Charleston, SC and Sioux Falls, SD. At the center of our being, we believe in creating homes that inspire, amuse and offer refuge. Our spaces are unfailingly elegant, rooted in an organic base with an unabashed passion for drama. At the heart of our work, we are both our clients advocates and their storytellers. Our standards are meticulous, our approach is personal and we continuously refine our process to exceed expectations. For over a decade, we are proud to have grown our firm primarily through repeat businesses and referrals from deeply pleased clients and industry partners. 

brand  identity

The brand identity for JLV Creative was inspired by the "cool girl" vibe. In alignment with luxury interior design style, the color palette, fonts, and logos with curated to match timeless design. 





NT Seawave

Josefin Sans Light

Logo variations


The JLV Creative Website features experiential design. By incorporating color blocking elements and meaning site mapping, the website invites a user friendly experience that drives them to continue exploring the work.