The La.rue Creative studio is currently booked through June and we're now accepting clients for July first Start dates.

empowering female entrepreneurs

est. 2020
New York City & Beyond

issue. I Vol. I

create with intention

client

rachael johanson

Project scope

Custom Branding & Luxury Website Design and Development

Rachael Bozsik Johanson is an esteemed luxury strategist specializing in clients with a niche in the interior design industry. She's seen tremendous growth in her business over the last several years and she knew it was time for an enormous branding and website upgrade. Rachael and I worked meticulously to create a unique website that showcased the level of luxury she offers while highlighting her personality in the design. This website IS RACHAEL, and her clients know it. Now, when you visit her site, you can see the level of investment with the click of a fabulous button.

about the project

project inspiration

the Rachael Bozsik Johanson brand is about all things luxury. Every nook of her website was thoughtfully designed and curated to match the level of luxury and detail she offers her clients. The inspiration behind her website and branding matches the old world aesthetic of a Gatsby'esque New York City meets Ralph Lauren. Every design element was thoughtfully curated to match the look and feel of her influence across the industry as an esteemed luxury strategist.

brand vocabulary

luxury branding

female entrepreneurs

values that last

personalized approach

brand mission

From the stages of Harvard Business School, to pages of Architectural Digest, Rachael is regarded as the in-demand Luxury Strategist for female entrepreneurs seeking to become a top 3% firm. Rachael stands for values and brands that last. With a storied career monetizing personal brands, she is celebrated for her coined & trademarked work surrounding the psychology of the "Velvet Rope." ™ Her goal? To launch her clients into luxury via "The Four P's" positioning, press, paid speaking and pipeline filling partnerships. Her standards are meticulous, her approach is personalized and she is widely known for her boundless ideas and enthusiasm. She is incredibly selective in the clients she serves, as the majority double their sales a year after her esteemed advising. It’s safe to say she was born to do this work and it is miles from traditional consulting. As a lifelong student of design & fashion, Rachael is a trained interior designer, licensed realtor and recognized tastemaker. Most recently, her wedding was covered by The New York Times.

brand identity

The typesuite and color palette were inspired by old world Parisian Perfume brands and the Ralph Lauren aesthetic. The clean lines in combination with the rich palette is the epitome of luxury.

Logo variations

website

The website for Rachael Johanson is a digital experience that exudes luxury. It's rich palette and unique design draws the user in to explore more.

Lauren has been such a unique find in this industry. What makes her work so exceptional is the unmatched level of detail and perfection she provides to her clients and design work. From the beginning of our design process to the very end, she was intentional with my project. My branding and website had been in need of an overhaul and redesign for a while. We went back and forth dozens of times with meticulous notes so my project could represent my brand. I'm so happy with the final results; my new branding represents luxury and is the epitome of me and what I offer my clients. I will be continuing to recommend Lauren!