foundry house
BRAND ARCHITECTURE, WEBSITE ENVIRONMENT, AND CURATED COLLATERAL
Luxury Interior Design Studio
A refined studio reintroduced through timeless branding—designed to elevate a growing portfolio with subtlety, confidence, and lasting restraint.
website environment
Following a period of rapid growth and portfolio expansion, Foundry House reached a point where its existing brand no longer reflected the sophistication, scale, or trajectory of the work. While the studio’s portfolio had matured significantly, the visual identity and digital presence felt misaligned—limiting the brand’s ability to signal refinement and longevity.
The work required a comprehensive evolution, beginning with a renaming and extending through brand identity, website, and supporting collateral. As a portfolio-driven business, the challenge was not to overpower the work, but to create a brand framework capable of elevating it—one that felt considered, confident, and positioned to grow alongside an increasingly discerning clientele.
the brief
THE BRIEF
Crafting Spaces That Honor Both Setting and Story
The direction was rooted in restraint and refinement. The brand was designed to function as a quiet counterpart to the portfolio—subtle in expression, intentional in detail, and confident enough to step back and let the work speak. Every element was approached with longevity in mind, prioritizing clarity, balance, and timeless appeal over trend.
The direction was rooted in restraint and refinement. The brand was designed to function as a quiet counterpart to the portfolio—subtle in expression, intentional in detail, and confident enough to step back and let the work speak. Every element was approached with longevity in mind, prioritizing clarity, balance, and timeless appeal over trend.
The resulting identity and digital environment were crafted to feel elevated yet unobtrusive, providing a flexible foundation that can evolve as the studio’s work and audience continue to expand. It is a brand built for endurance—designed to support growth, highlight craft, and remain relevant as Foundry House moves into its next phase.
The resulting identity and digital environment were crafted to feel elevated yet unobtrusive, providing a flexible foundation that can evolve as the studio’s work and audience continue to expand. It is a brand built for endurance—designed to support growth, highlight craft, and remain relevant as Foundry House moves into its next phase.
THE VISION
branding collateral
