LEE GREENE

BRAND POSITIONING, BRAND ARCHITECTURE & STORYTELLING, WEBSITE ENVIRONMENT/SEO, digital collateral, Headshot styling & Production, PODCAST BRANDING & ENVIRONMENT

personal brand

A refined, editorial personal brand translating post-exit expertise into visible authority—clean, confident, and quietly commanding.

website environment

After building, scaling, and exiting a technology company, Lee Greene entered a new chapter defined by advisory work and consulting across industries. Her reputation was built quietly through results and referrals, with years of successful client work conducted largely behind the scenes rather than through a public-facing personal brand.

Despite her professional stature, Lee’s external presence had never been intentionally established. Her podcast reflected an earlier era of entrepreneurial culture, and there was little cohesion or clarity across her digital platforms. As her advisory work continued to expand, the absence of a refined, authoritative personal brand became increasingly misaligned with the caliber of her experience.

the brief

THE BRIEF

Entrepreneur, Podcast Host, Startup Consultant

The brand direction was defined by restraint, confidence, and editorial clarity. Drawing from Lee’s background in modeling, the visual language was designed to command attention without excess—clean, modern, and timeless, with a focus on composition, tone, and presence rather than trend. Positioning served as the foundation for translating post-

The brand direction was defined by restraint, confidence, and editorial clarity. Drawing from Lee’s background in modeling, the visual language was designed to command attention without excess—clean, modern, and timeless, with a focus on composition, tone, and presence rather than trend.

Positioning served as the foundation for translating post- exit credibility into visible authority. The resulting identity and digital environment were crafted to communicate leadership with quiet confidence—creating a brand that reflects arrival rather than aspiration, and supports long-term visibility without compromising discretion or authenticity.

exit credibility into visible authority. The resulting identity and digital environment were crafted to communicate leadership with quiet confidence—creating a brand that reflects arrival rather than aspiration, and supports long-term visibility without compromising discretion or authenticity.

THE VISION