The Food Dragon
Brand Positioning
food blogger & influencer
Nicole Dragon, known as The Food Dragon is a private chef serving clients in The Hamptons and LBI as well as a food blogger and influencer, connecting with her followers through exceptional food.
The Food Dragon began as a food blog, and its original branding was exactly that—launch material for a new creator finding her voice. In the years since, Nicole Dragon has built a following in the hundreds of thousands and a name as a private chef, and the brand had outgrown the identity it started with.
What she needed now was longevity. With plans to launch a dinner club, develop product, host, and continue her private chef work, The Food Dragon called for a brand built to stand the test of time—considered enough to carry a growing world of ventures, and made to grow alongside each one.
the brief
THE BRIEF
Food That Makes You Feel Good
Our vision was to capture Nicole's spark—her fun, magnetic energy—while keeping the brand elevated and quietly feminine. We wanted something with edge: enticing, a little playful, a brand that invites you to reach out and play. At its center is the dragon itself, a symbol designed to feel elevated and fun at once.
Our vision was to capture Nicole's spark—her fun, magnetic energy—while keeping the brand elevated and quietly feminine. We wanted something with edge: enticing, a little playful, a brand that invites you to reach out and play. At its center is the dragon itself, a symbol designed to feel elevated and fun at once.
Her color suite is bright and vibrant, drawn from the ingredients she's known for—the reds of tomatoes, the greens of the garden—because luxury branding is not afraid of vibrancy when it's used correctly. The logo was built to be interchangeable, moving fluidly across every expression of the brand, from dinner menus to olive oil bottles and whatever comes next.
Her color suite is bright and vibrant, drawn from the ingredients she's known for—the reds of tomatoes, the greens of the garden—because luxury branding is not afraid of vibrancy when it's used correctly. The logo was built to be interchangeable, moving fluidly across every expression of the brand, from dinner menus to olive oil bottles and whatever comes next.
THE VISION
branding collateral
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