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client
Margaux St. Ledger
Project scope
Bespoke Branding and Custom ShowIt Website Design & Development
Margaux is a luxury floral designer curating unique arrangements for weddings and special events. We elevated Margaux's brand to an entirely new level with bespoke detail and custom craftsmanship of her website. With florals in mind, the brand design was created with thoughtful and feminine elements that would highlight her work. Our primary goal in reimagining Margaux's brand was to highlight her attention to detail and beautiful work through a luxury brand that spoke to her credibility and time in the industry.
about the project
project inspiration
Our primary goal in redesigning the digital home for Margaux was to highlight the craftsmanship of her work while designing a true luxury brand. We pulled inspiration from European luxury and floral design to curate brand that is timeless and unique. We set out to create a visual identity that captures the philosophy of florals: beauty and femininity. With a monochromatic color palette, we let her portfolio speak to the colorful world that is florals.
client site
brand vocabulary
luxury floral design
avant garde
classically inspired displays
creative direction
brand mission
At Margaux St. Ledger, we specialize in delivering world-class design, creative vision, and flawless execution of floral arrangements for luxury events. We look forward to supporting you to bring your event dreams to life - no event or no vision is too complex.
brand identity
When you think of florals, you think of femininity. We went against the normal palette of pinks and neutrals, staying monochromatic in the blues to create a unique brand identity.
Headings
Subheadings
Paragraph
Script
NT Seawave
Josefin Sans Light
Gothem Book Regular
Hafidz
Logo variations
website
Margaux St. Ledger's website features a romantic storytelling element that evokes an excitement in the viewer to explore her beautiful portfolio.
